I stumbled upon this website called Celebrity: PR Disasters
& while it may seem like a bad thing that I like to read about PR disasters I want everyone to think of it more as PRactice.
We can definitely learn from mistakes---they just don't have to always be our own!
A post I remember reading from last year on
Tiger Woods' Comeback Nike Commerical he made after the big scandal of how he cheated on his wife with so many different women.
|Tiger Woods In Nike Commercial|
Whether people loved or hated the commercial and were able to accept it as a sincere apology was questioned heavily by the viewers, but it fulfilled Nike's bad PR solution by doing one thing: making it something that was going to be talked about by everyone! Not sure I would file this under "Success" for the PR peeps over at Nike but I will say the commercial did make over 3 million hits on YouTube...good or bad for Woods?....its up to you.